by Arinah Zainordin
Performance Marketing Specialist & Solopreneur
Read time: <7 minutes
Assalamualaikum & hi semua, Arinah di sini 👋
Sebelum kita masuk topik best minggu ini, saya nak kongsi satu reminder bermakna dari buku yang saya tengah baca sekarang — The 5 Types of Wealth oleh Sahil Bloom.
Masa adalah kekayaan yang paling berharga, betul tak? Ada 6 pengajaran tentang masa yang sangat relevan untuk kita semua:
Family time is finite — cherish it.
Children time is precious — be present.
Friend time is limited — prioritize the real friends.
Partner time is meaningful — never settle.
Coworker time is significant — find energy.
Alone time is abundant — love yourself.
Untuk recap emel playbook sebelum ini:
Okay, jom kita masuk kepada rumusan update minggu ini👇
Meta Andromeda • Search + AI • TikTok Content/Live
1. 🚀 Meta Andromeda Update (The New Meta Ads System)
Meta Ads is entering a new era — smarter, stricter, and more creative-driven.
🔍 Apa sebenarnya Andromeda ni?
Meta kini pilih audience untuk anda.
Anda hanya pilih:
Creative
Objective
Budget
AI akan pilih:
Audience
Behaviour
Placement
Learning path
Kesimpulan:
➡️ Creative = everything.
➡️ Bad creative akan broad → CPM mahal → ROAS jatuh.
➡️ Creative specific, clear message → AI hantar ke audience tepat → results naik.
🧠 What Creative Works Now
❌ NO more variation yang sama
Tukar wording sikit
Tukar font
Tukar border
Tukar color
= Meta anggap sama → tiada diversification.
✅ YES to creative diversification
Tukar angle
Tukar storyline
Tukar persona
Tukar awareness
Tukar context
Tukar demo
Tukar emotional hook
→ Ini buka pocket audience baru.
🔥 Winning Campaign Structure (Post-Andromeda)
1 Campaign → 1 Adset → 20–50 Ads
Sebab:AI cepat belajar
Data tak pecah
Audience pocket lebih luas
Learning phase cepat clear
2. 🔎 Search + AI Answer Engine — Google’s Quiet Big Shift
Google is moving towards Search + AI Overviews, a hybrid between traditional search and AI-generated answers.
🆕 What’s New
AI Overview muncul lebih kerap → kurang klik ke laman web jika tidak relevan or trusted.
Grouped Sponsored Ads → format baharu, ads disusun mengikut topic instead of individually.
Priority on “Informational intent” — Google mahu answers cepat, padat, bukan long exploration.
📌 Impact for Marketers
Keywords informational semakin penting (how, what, why).
Content kita mestilah smart, specific, high-trust. Kalau tak, AI takkan tarik content kita dalam jawapan AI Overview.
Expect fluctuating impressions in Search Console (ramai report perkara sama).
3. 🎥 TikTok Content & Live — Insights dari Kerabat Digital Seminar
A. Algorithm LIVE
TikTok prioritizes:
Conversion
Engagement (Like, Share, Komen, Follow, Stay)
Live session kita kena trigger paling minimum 3 metrics di atas untuk rank di fyp.
B. Flow Closing Sales (Live)
Yakinkan → Highlight USP produk/servis kita
Rasa Berbaloi → Compare produk/servis dengan competitor lain
Meracun (desire) → Gunakan strategi scenario/real-life example
DONE PAYMENT
C. Idea Content
First impression / personal opinion
Aim target market
Demo / Cara guna
Interaction dengan komuniti
E. Kalau Video Tak Dapat View
Check product demand
Check pesaing anda
Check HOOK anda
🎯TLDR;
Meta Ads
Fokus kepada creative diversification, bukan variation.
Test 20–50 ads per adset.
Focus on specific message angles: problem-based, emotional, demo, lifestyle, educational.
Google/Search
Kena hasilkan AI-friendly informational content (FAQ, comparison, how-to).
Monitor GSC (Google Search Console) insights weekly for fluctuations.
TikTok
Prepare a Content → Live → Closing ecosystem.
Prioritize entertainment + benefit in every longform video.
Banyakkan demo-based content untuk attract target market yang betul.
Terima kasih baca sampai habis. Saya tutup dengan satu quote ni:
"No matter how many times you do something, there will come a day when you do it for the last time."
Arinah “time is precious” Zainordin
p/s: Membantu tak newsletter ni? Jangan lupa forward to kawan-kawan bisnes atau marketer. Any help to spread the word much appreciated!
