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Assalamualaikum & hi semua, Arinah di sini 👋

Sebelum kita masuk topik best minggu ini, saya nak kongsi satu reminder bermakna dari buku yang saya tengah baca sekarang — The 5 Types of Wealth oleh Sahil Bloom.

Masa adalah kekayaan yang paling berharga, betul tak? Ada 6 pengajaran tentang masa yang sangat relevan untuk kita semua:

• Family time is finite — cherish it.

• Children time is precious — be present.

• Friend time is limited — prioritize the real friends.

• Partner time is meaningful — never settle.

• Coworker time is significant — find energy.

• Alone time is abundant — love yourself.

Untuk recap emel playbook sebelum ini:

Okay, jom kita masuk kepada rumusan update minggu ini👇

Meta Andromeda • Search + AI • TikTok Content/Live

1. 🚀 Meta Andromeda Update (The New Meta Ads System)

Meta Ads is entering a new era — smarter, stricter, and more creative-driven.

🔍 Apa sebenarnya Andromeda ni?

• Meta kini pilih audience untuk anda.

• Anda hanya pilih:

  • Creative

  • Objective

  • Budget

• AI akan pilih:

  • Audience

  • Behaviour

  • Placement

  • Learning path

Kesimpulan:
➡️ Creative = everything.
➡️ Bad creative akan broad → CPM mahal → ROAS jatuh.
➡️ Creative specific, clear message → AI hantar ke audience tepat → results naik.

🧠 What Creative Works Now

❌ NO more variation yang sama

• Tukar wording sikit

• Tukar font

• Tukar border

• Tukar color
  = Meta anggap sama → tiada diversification.

✅ YES to creative diversification

• Tukar angle

• Tukar storyline

• Tukar persona

• Tukar awareness

• Tukar context

• Tukar demo

• Tukar emotional hook
  → Ini buka pocket audience baru.

🔥 Winning Campaign Structure (Post-Andromeda)

• 1 Campaign → 1 Adset → 20–50 Ads
  Sebab:

• AI cepat belajar

• Data tak pecah

• Audience pocket lebih luas

• Learning phase cepat clear

2. 🔎 Search + AI Answer Engine — Google’s Quiet Big Shift

Google is moving towards Search + AI Overviews, a hybrid between traditional search and AI-generated answers.

🆕 What’s New

• AI Overview muncul lebih kerap → kurang klik ke laman web jika tidak relevan or trusted.

• Grouped Sponsored Ads → format baharu, ads disusun mengikut topic instead of individually.

• Priority on “Informational intent” — Google mahu answers cepat, padat, bukan long exploration.

📌 Impact for Marketers

• Keywords informational semakin penting (how, what, why).

• Content kita mestilah smart, specific, high-trust. Kalau tak, AI takkan tarik content kita dalam jawapan AI Overview.

• Expect fluctuating impressions in Search Console (ramai report perkara sama).

3. 🎥 TikTok Content & Live — Insights dari Kerabat Digital Seminar

A. Algorithm LIVE

TikTok prioritizes:

• Conversion

• Engagement (Like, Share, Komen, Follow, Stay)

Live session kita kena trigger paling minimum 3 metrics di atas untuk rank di fyp.

B. Flow Closing Sales (Live)

1. Yakinkan → Highlight USP produk/servis kita

2. Rasa Berbaloi → Compare produk/servis dengan competitor lain

3. Meracun (desire) → Gunakan strategi scenario/real-life example

4. DONE PAYMENT

C. Idea Content

• First impression / personal opinion

• Aim target market

• Demo / Cara guna

• Interaction dengan komuniti

E. Kalau Video Tak Dapat View

• Check product demand

• Check pesaing anda

• Check HOOK anda

🎯TLDR;

Meta Ads

• Fokus kepada creative diversification, bukan variation.

• Test 20–50 ads per adset.

• Focus on specific message angles: problem-based, emotional, demo, lifestyle, educational.

Google/Search

• Kena hasilkan AI-friendly informational content (FAQ, comparison, how-to).

• Monitor GSC (Google Search Console) insights weekly for fluctuations.

TikTok

• Prepare a Content → Live → Closing ecosystem.

• Prioritize entertainment + benefit in every longform video.

• Banyakkan demo-based content untuk attract target market yang betul.

Terima kasih baca sampai habis. Saya tutup dengan satu quote ni:

Arinah “time is precious” Zainordin

p/s: Membantu tak newsletter ni? Jangan lupa forward to kawan-kawan bisnes atau marketer. Any help to spread the word much appreciated!