📸 3-2-1: The secret of crafting memorable marketing assets

Assalamualaikum & Hai semua 👋 - Arinah disini.

"And just like that, January 2024 has come to a close." Sound familiar? I added my own twist to that. 😄

I hope you’re still holding to your New Year's Resolution. My main focus this year is to DO more instead of KNOW more.

Just a heads up, I will write this month’s newsletter edition in English. I know, I know. I know I’ve said that one of the reasons I started this newsletter is to train my writing in Bahasa Melayu. Well, guess what? Life happens so here we are.

Let me start by sharing some of my highlights in January:

1. Consultation Session With Helmi - Youtube Funnel

• I reached out to Helmi in the beginning to help me set up my YouTube channel but unfortunately, I’ve got the foundation wrong!

• Even with 10 years of experience in marketing, there's no assurance that you won't make beginner mistakes. I'm happy that I decided to contact Helmi.

• You can watch our 5-minute consultation interview here. 

2. Helping Suraya improve her newsletter funnel

• If you guys are familiar with Suraya, you may know that she is a solopreneur, author, speaker, wife, and recently became a mom. She is now looking to optimize her work processes and create more effective funnels.

• So I’ve helped her set up her email marketing funnel so she can still generate her income in automation whilst focusing on what matters.

• If you’re looking to automate your marketing funnel like Suraya, you can just schedule a call with me.

3. Lastly, I’m collaborating with @sapot.app - a self-care & social support platform.

• If you've been following me for some time, you might have noticed that I occasionally like to share about self-improvement and productivity. Do you recall my Second Brain webinar from last year?

• So we’re doing a Productivity Webinar on 17th February on 10 Principles & Tools for Organising Your Life.

• If you’re looking to create consistent habits or learn the top productivity tools to automate your work or personal responsibilities, I’ll share a link soon. Stay tuned!

p/s: I hope you don't find my long intro annoying 😅 I'm just really excited and wanted to share it with you all. None of this would have been possible without your support.

Now, let’s dive into it:

3 MARKETING TIPS

1. Meta recently identified three major marketing trends:

• The growth of Reels, especially in the Asia-Pacific region.

• The increasing integration of AI in various marketing stages, including copywriting, concept creation, and analytics.

• The ongoing use of diverse channels and tools by brands to connect with customers and provide value.

2. Assess older content and either update, refresh, revise, or retire.

• Update your content when the majority of it is still relevant, but some information is outdated.

• Refresh your content when it is still relevant and not outdated, but the graphics, structure, or format could use an update.

• Revise your content when the post is no longer relevant due to updated technology or industry changes.

• Retire your content when it's no longer salvageable. Consider redirecting the URL to a newer piece of content that's more relevant.

3. How to improve your copy?

• The next time you write copy for ads, sales pages, or a VSL, consider taking a break from it for a few hours or even a few days.

• When you come back to it, carefully read through the content word-for-word. Take note of the sections that feel skippable and consider deleting them.

• To further improve the copy, consider showing it to someone who has never read it before and ask them which parts they skipped.

2 CONTOH KEMPEN/IKLAN

Creating a good ad is easy, but creating a great one is hard.

I found this post on X that breaks down exactly how to do it for your brand:

Here are my favorite ones:

1 MARKETING GEMS

📲 Tool //  Arc - Welcome to the ultimate browser. So intuitive, playful, and pretty. Here’s a link to download Arc - https://arc.net/gift/db75653b 

📺 Video //  Most people abandon New Year's resolutions within a month; only 9% succeed by year-end due to persistent old habits. Watch this video if you want to build a consistent habit in 2024.

📚Book // Are you preparing yourself spiritually for Ramadan? Here’s Ramadan Gems: 30 Ways to Maximize Ramadan by Yahya Ibrahim

That’s it. See you next time!

3 ways I can help you, whenever you are ready:

1. No budget to hire a marketing agency? I’ll help set up a marketing funnel for you. Just reply this email.

   Looking to grow your business? Reach out to me for a 30-minute 1:1 session

2. Not sure? Access all my marketing resources here.

Arinah "Let’s collaborate more in 2024” Z