📩 3 "Boring" Ad Techniques Yang Bagi Saya High ROAS Minggu Lepas

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Assalamualaikum & Hi semua. Arinah disini 👋

Emel kali ini short and sweet sahaja kerana saya kena bagi training tentang Product Market Fit untuk peserta MUBIN Accelerator Program (MAP) pada hujung minggu ini dan persiapan untuk pergi South Korea pada minggu depan. Doakan!

*MUBIN stands for Muslim Business Network Association of Malaysia. Boleh follow mereka di Facebook page ini.

Jika anda baru di sini, salam perkenalan dan selamat datang!

Dalam setiap emel bulanan ini, saya akan kongsikan:

• 3 Tips Marketing/Branding

• 2 Contoh Iklan/Kempen Menarik

• 1 Perkongsian Buku, Tool, Video yang Best

Untuk recap emel playbook sebelum ini:

💬 Ramai marketer silap dekat part ni (bukan ads setup)

Hari ni saya nak share 3 teknik iklan yang nampak biasa-biasa je... Tapi kalau tahu cara guna betul-betul, boleh dramatically improve sales + ROAS.

Let's dive in!

3 MARKETING TIPS

1. Static Ads - Sometimes Simple Wins

Kadang-kadang kita terlalu obsess dengan video content. Tapi jangan underestimate power of a clean image dengan strong hook + clear CTA.

Why static ads work:

• Lower production cost vs video

• Perfect untuk retargeting campaigns

• Users scroll slower = lebih attention pada message

Real results dari my recent tests: Saya test 2 static ads for the past 7 days - both achieved high ROAS dengan low CPA:

Key insight: Let your product become the hero. Jangan overshadow produk dengan too many elements.

Pro tip: Youtube video ni sangat membantu dalam process buat effective static ads.

2. Carousel Ads - The Power of Swipe

Jangan underestimate the power of swipe! Carousel format perfect untuk:

✅ Step-by-step storytelling
✅ Multiple product showcase
✅ Sequential testimonials
✅ Before/after transformations

Why carousel works:

• Higher engagement rates

• Lower cost per interaction

• More real estate untuk convince users

Users yang swipe through carousel shows genuine interest - easier to convert!

3. Creative Boost di TikTok GMV Max (Hidden Gem!)

Ramai tak tahu kita boleh boost existing creator content terus dari dalam GMV Max.

The beauty: Tak perlu buat video sendiri, tapi boleh dapat massive views & sales - especially kalau produk dah ada organic traction.

How to set up Creative Boost:

Step 1: Identify videos yang stuck dalam status "Not Delivering/In Learning"

• GMV Max system tak perfect

• Jangan biarkan algorithm decide everything

• Manual intervention sometimes needed

Step 2: Pilih video yang worth boosting

• Guna marketer instinct - tanya diri sendiri: "Aku nak beli ke produk lepas tengok video ni?"

• Kalau jawapan yes, that's your winner

• For affiliate videos yang stuck dalam "Need Authorization" - reach out to creator dan minta approval

Step 3: Test dengan budget minimum

• Start dengan RM10/day minimum

• Run selama 3 hari dan monitor performance closely

• Ada improvement? Scale up gradually

• Takde results? Stop dan try video lain

Bottom line: Creative boost ni underutilized strategy yang boleh unlock hidden gems dalam your existing content pool.

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2 CAMPAIGN SPOTLIGHTS

1. Father’s Day Campaign

2. Productivity-app Campaign

1 MARKETING GEMS

Ramai orang spend RM1,000… RM10,000 untuk ads. Tapi bila saya tanya — berapa CPA you? Blank.

Kalau baru nak mula buat iklan digital — atau tengah burn banyak tapi tak tahu kenapa — video ni akan bantu kita faham 3 METRIC PALING PENTING dalam dunia digital ads: CTR, CPA & CVR. Kalau tak track, confirm rugi. 😰

Terima kasih baca sampai sini.

Arinah “doakan saya dapat renew passport on time” Zainordin